Colors and Layout
The first thing that I did for this project was to decide what layout, colors, and style I was going to use. I decided I wanted a 3-column “quick and easy” layout. This is a little trick I learned in my Layout and Design Class. A Quick and Easy layout is essentially a really big and bold image with 3 columns of text underneath.
Here were the colors I chose along with the featured image:
Creating the Logo
The next step was to create a basic logo. I did not purposefully seek out a “hipster” style logo. I wanted to go with a vintage badge for a logo. For this project, I just made up a company. I honestly don’t know if I was supposed to do this or use a real company’s logo… Either way, I started out with a grayish geometric logo using “Moonshiner” font. Here was the first draft:
The Logo & BG Texture
I really wanted the logo design to be trendy, and I think I pulled that off. You can also see from this image some of the background texture I used. I “borrowed” quite a few things from previous projects. The background was actually taken from a typography assignment not posted here. I also borrowed colors from a final project from last year’s “Layout and Design” Project.
The Menu / Fonts / Content
For the rest of the text, I used one of my favorite fonts, Oliver. Oliver is an interesting font. Although it looks really trendy and fun, I really find it to be a
The rest of the content was Montserrat, in bold and light.
Putting it All Together
The last few things I did was to make my logo white and overlay it on the image. I’m also a little proud of the “Kopi Luwak” featured item. I have the privilege to know a few people who work in Indonesia. One of them runs a farm where they harvest Kopi Luwak coffee. What is Kopi Luwak? It is