This was a final project for MMC 5315 “Corporate and Brand Identity on the Web.” Although it was just a project, I developed this to be used by myself for a future project.
A portico is not only a front porch, but it is an ancient Greek piece of architecture that is characterized by large columns. I played around with trying to merge the letter “P” and a column design but this, frankly, looked awful and dated. I was thinking about what to do about this while driving one day, and I drove past a Jack in the Box fast-food chain. They have semi-recently revamped their logo to give it a 3D look that is still flat and modern. Blending my classic Greek elements with modern design (inspired by Mr. Box himself), I came up with the Logomark.